PR / Marketing Director Resume
Our customers usually come from a corporate background where there is a significant international dimension, so cultural awareness, local market regulations, building contacts (events / exhibitions) and geographical coverage are all important. Moreover, the ability to understand key drivers, business requirements and risk factors underpin corporate strategy, segmentation, tactical plans and go-to-market strategies. So, having excellent market knowledge, technical expertise and strong contacts are key success factors in developing viable propositions and identifying gaps in the market to generate opportunities.
PR / Marketing Director CV Competencies
Marketing directors often offer an creative approach to develop innovative solutions, well-targeted campaigns and ensure consistent branding across multiple channels and different markets. There is also an element of team leadership, talent management, capability development, continuous improvement, client relationship building, strategic partnering, product lifecycle management, PR / media engagement, advertising, promotions, competitive positioning and managing overall performance of corporate marketing functions. This includes executive reporting, evaluating performance, market /competition analysis and listening to feedback from customers to enhance propositions and manage changing expectations. These are just some of the main things we would seek to evaluate as part of writing a marketing director CV to meet precise objectives (ideal target roles).